Samsung

Before content creators shaped brand narratives, Samsung was defining its own presence on social media. Early-stage digital brand storytelling — every piece had to feel polished, engaging, and on-brand.

Art direction, design, and execution focused on sleek, high-quality visuals that reflected Samsung’s innovation and premium aesthetic while translating complex technology into visually compelling, easy-to-digest content.

As Digital Art Director at Ignite Social Media, I handled art direction, design and execution for Samsung’s social presence — turning product launches into feed content that read as human first and spec sheet second, and keeping a premium brand from going cold on a phone screen.