Samsung on social before the creator era — sleek visuals for a tech giant learning how to feel human.
Before content creators shaped brand narratives, Samsung was defining its own presence on social media. Early-stage digital brand storytelling — every piece had to feel polished, engaging, and on-brand.
Art direction, design, and execution focused on sleek, high-quality visuals that reflected Samsung’s innovation and premium aesthetic while translating complex technology into visually compelling, easy-to-digest content.
Completed 2013–2015
As Digital Art Director at Ignite Social Media, I handled art direction, design, and execution for Samsung's social presence before content creators shaped brand narratives — early-stage digital brand storytelling where every piece had to feel polished, engaging, and on-brand.
My focus was translating complex technology into sleek, easy-to-digest visuals that reflected Samsung's innovation and premium aesthetic.