Director, Creative & AI Innovation
UNIWORLD GROUP
JUN 2022 — PRESENT
Campaign direction for Ford, TD Bank, Northwestern Mutual and Pernod Ricard — concepting through post, on set with talent and crew. Selects directors and production partners; manages and mentors the creative team.
- FORD — F-150 and Bronco 2H 2025 · Essence Fest, 100×100ft footprint · HBCU "Accelerating Brilliance."
- NORTHWESTERN MUTUAL — Belonging & Impact, a year-round creative system spanning 32 cultural moments; season-three podcast redesign.
- PERNOD RICARD — Detroit cultural-presence program · Cowboy Noir BHM poster system · eight-week radio remote across three stations · NBMBAA.
Audited the agency's creative intake end to end — every field, every system (Workfront, n8n, Box, Smartsheet, Teams, Proof). Diagnosed the core failure: ambiguous intake → late creative engagement → timeline collapse. Engineered a machine-readable decomposition turning human tasks into agent-executable ones, eliminating 11+ review cycles. Five agent roles — Analyst, Orchestrator, Assistant, Guardian, Tasker — with guardrails, KPIs and RAG as compliance backbone.
Authored the 20-page UWG AI Working Policy, May 2025. Co-authored the Human Edge framework; designed the compliance framework and the four-session 2026 training curriculum. Runs biweekly governance; maintains the Approved Tools list, AI Tagging System, Language Watchlist v1.1. Original behavioral research across the creative organization — held internal.