Art direction for Kay and Jared Jewelers. Worked with account, copy-writing, strategy, and community teams to produce content in line with editorial calendars. Client-facing, creative lead for strategies, programs, and brainstorms. Executed nationally-trending campaign visuals, multi-channel cover photos, and engagement media to the target audience of 1.3 million+ Facebook fans and 50K+ Twitter fans. 

Everything on this page is creative property of Sterling Jewelers and can be found on their social channels. The work was completed while at Ignite Social Media.

Digital art direction working under the Creative Director. Artistic lead for all digital initiatives (email, web, advertising, social). Collaborated with web, marketing, operations and outside vendor teams to ensure requirements and recommendations are fulfilled. Lead designer for re-launch of flagship website. Art-directed photoshoots from pitch to approval (choosing talent, budget, preparation, on-site art direction with photographer and stylist, and file approval.) Supervised and delegated freelancer work-loads. Designed emails, digital in-store merchandising, digital ads, and all misc. digital assets. Completed photo retouching on products shots, beauty visuals, and textures. Executed design in U.S. and global markets. Accounts included Sephora, Ulta, Macy’s, Lord & Taylor, Beauty Brands and Saks. 

PREVIOUS POSITION - FREELANCE JUNIOR DESIGNER

Assisted in design of all in-store creative and merchandising, presentation materials, direct mail, print ads and digital assets under the supervision of the senior designer and creative director. Collaborated with marketing, operations and outside vendors to ensure all requirements and recommendations are fulfilled. Completed photo retouching on product and beauty images.

Art direction for Apothic Wine. Worked with a community management team to produce content in line with editorial calendars. Client-facing; creative team lead for strategies, programs, and brainstorms. Created campaigns visuals, Facebook cover photos, Facebook ads, and multi-channel engagement images. Shot and edited photography on a regular basis.

Everything on this page is creative property of Apothic Wine and can be found on their social channels. The work was completed while at Ignite Social Media.

Art direction for Vidal Sassoon.  Led the visual execution of social media strategy. Collaborated with a community management team and internal client team to produce visual content. Produced always-on content for trending topics. Created multi-channel engagement images, Facebook cover photos, Instagram content, Pinterest visuals, original illustrations for the target audience. Shot and edited product photography on a regular basis. Managed prop budget to purchase assets. Created pitch decks from start to finish.

Everything on this page is creative property of Proctor&Gamble and can be found on the Vidal Sassoon social channels. The work was completed while at Ignite Social Media.

Art direction for Ivory Soap. Worked with a community manager to produce content in line with editorial calendars. Created campaigns visuals and multi-channel engagement images for the target audience. Shot photography regularly.

Everything on this page is creative property of Proctor&Gamble and can be found on the Ivory social channels. The work was completed while at Ignite Social Media.

Art direction for Samsung and Samsung Exynos. Worked with a community manager to produce content in line with editorial calendars. Created campaigns visuals and multi-channel engagement images that appealled to the target audience of 2 million+ Facebook fans and 400K+ Twitter fans. 

Everything on this page is creative property of Samsung and can be found on their social channels. The work was completed while at Ignite Social Media.

I worked at Soodee, and upscale fashion boutique on Newbury St, as a creative director and stylist. The focus was on revamping the identity, mainly web design, e-commerce, social network optimization, and miscellaneous publications. I also assisted with makeup design, fashion merchandising, event planning and production. I successfully managed a retail identity and applied it to all aspects of the brand.