Hey you!

I’m Alexis Monette, a creative leader with a passion for turning big ideas into even bigger moments. For over a decade I’ve been crafting bold, forward-thinking campaigns for iconic brands like Maybelline NY, Disney, CoverGirl, Ford, Absolut, Jameson, Nintendo, and Samsung. I create work that looks good and connects deeply—emotionally, and culturally.

I live and breathe for creativity in all forms: digital, experimental, or traditional. I’m always pushing the boundaries to create campaigns that feel alive, personal, and relevant. There’s nothing I love more than collaborating with other creatives, helping them shape their ideas, bring their vision to life, and tackle challenges head-on.

I thrive in dynamic, fast-paced environments where innovation meets purpose. My favorite part of my career is building connections and working with teams to create work that not inspires, empowers and amplifies voices. I believe great advertising should create freedom.

My unique energy and passion for what I do come through in every project. I bring enthusiasm, positivity, and a commitment to delivering work that makes people feel seen and celebrated. Let’s connect and make something incredible together!

You can download a copy of my current resume here. If you are interested in any of the above and want to collaborate , please reach out! I just can't wait to hear from you :)

    • Concept Development

    • Creative Strategy & Brand Positioning

    • Multicultural Advertising & Storytelling

    • Brand Identity & Voice Development

    • Moodboarding & Storyboarding

    • Set Design & Styling

    • Pre-Production Planning

    • On-Set Art & Creative Direction

    • Post-Production Supervision

    • Campaign Development (360, Digital, Print, TV)

    • E-Commerce & Digital Strategy

    • Social Media Content Creation & Strategy

    • AI Image & Copy Creation

    • Copywriting & Messaging Development

    • Creative Direction & Visionary Leadership

    • Mentorship & Team Development

    • Creative Life Coaching & Career Guidance

    • Brand Consulting & Strategy

    • Client & Stakeholder Communication

    • Cross-Functional Collaboration

    • Talent Development & Management

    • Public Speaking & Workshops

    • Creative Direction & Visionary Leadership

    • Managing & Mentoring Creative Teams

    • Hiring & Talent Development

    • Freelance & Vendor Management

    • Cross-Functional Collaboration

    • Client & Stakeholder Communication

    • Budget Planning & Cost Management

    • Allocating Resources & Maximizing Efficiency

    • Negotiating Contracts & Vendor Rates

    • Scaling Teams & Managing Workloads

    • Photo Editing & High-End Retouching

    • Video Editing & Motion Graphics

    • CGI & Post-Production Supervision

    • Content Creation (Photography, Video, Graphics)

    • Digital & Print Design

    • AI-Driven Content Generation

    • AI Image Generation & Retouching

    • AI-Powered Copywriting

    • AI Content Strategy & Optimization

    • AI Video & Motion Enhancement

    • Prompt Engineering for AI Tools

    • Machine Learning-Assisted Creative Production

  • Adobe Creative Suite

    • Photoshop (Expert)

    • InDesign (Advanced)

    • Illustrator

    • Premiere Pro

    • After Effects

    • Lightroom

    • Bridge

    Video Editing, Motion Graphics & 3D

    • Final Cut Pro

    AI & Automation Tools

    • MidJourney

    • DALL·E

    • ChatGPT

    • Jasper AI

    • Runway ML

    • Stable Diffusion

    • Leonardo AI

    • Runway ML

    • Stable Video Diffusion

    • Sora

    Web & UX/UI Design

    • Figma

    • WordPress

    • HTML5 / CSS / XHTML

    • Squarespace

    • Shopify

    Project Management & Workflow Tools

    • Notion

    • Asana

    • Trello

    • Slack

    • Workfront

    Other Creative Tools

    • Procreate

    • Canva

    • Capcut

    • Notion

Skills

  • May 2022 – Present

    • Created culturally attuned campaigns for clients like Ford, Absolut, Essence, and TD Bank, blending strategy with standout creative.

    • Collaborated with media and strategy teams on placements and budgets to ensure impactful, cohesive execution.

    • Produced large-scale events that seamlessly integrated immersive brand storytelling.

    • Directed high-quality productions across digital, social, TV, and print to amplify brand narratives.

    • Recognized with two Telly Awards for innovative campaigns and creative leadership.

    Key Clients: Ford, Absolut, Essence, TD Bank, Jameson, Home Depot

  • March 2012 – Present

    • Provided brand marketing, creative consulting, and mentorship for creative entrepreneurs and small businesses, guiding them in refining their vision and establishing a strong market presence.

    • Designed and developed full-scale branding systems, including logos, typography, color palettes, and visual direction, ensuring each brand stood out with a clear and cohesive identity.

    • Built and launched websites and e-commerce platforms, optimizing for user experience, functionality, and seamless brand integration.

    • Created and executed social media strategies, producing engaging, shareable content tailored to business goals and platform trends.

    • Consulted on brand positioning, messaging, and creative direction, helping founders translate their ideas into impactful storytelling and design.

    • Mentored creatives and entrepreneurs, offering insight, strategy, and hands-on guidance to help them navigate the branding and content creation process with confidence.

      Key Clients: Independent artists, creative entrepreneurs, beauty brands, lifestyle businesses, and small businesses across fashion, wellness, and technology.

  • July 2020 – May 2022

    • Led 360 campaigns for Maybelline NY, developing cohesive storytelling across TV, digital, social, and print platforms in global markets such as US and Asia.

    • Worked with influencers, creators, and talent to produce impactful, audience-driven campaigns tailored to each platform.

    • Directed all aspects of pre-production, production, and post-production for on-set shoots, overseeing every detail from casting and styling to final delivery.

    • Collaborated with strategy teams to ensure creative concepts aligned with brand goals, leading to measurable results.

    • Spearheaded the global launch of Maybelline’s foundation in Asia, achieving record-breaking growth and recognition.

  • May 2017 – July 2020

    • Created and directed global 360 campaigns for Maybelline, Essie Nail, and Lindt Chocolate across social, TV, and print platforms.

    • Developed mood-boards and storyboards while overseeing everything from music and makeup to set and floor patterns, ensuring complete creative alignment.

    • Directed on-set teams, providing clear creative guidance to stylists, production crews, and post-production teams.

    • Pioneered innovative social-first content strategies optimized for diverse platforms and global audiences.

    Key Clients: Maybelline NY, Essie Nail, Lindt Chocolate

  • May 2016 – May 2017

    • Designed and executed campaigns across digital, TV, and print platforms, ensuring alignment with creative briefs and brand objectives.

    • Played a pivotal role in pre-production and production, including storyboarding, mood-boarding, and directing teams for set design, styling, and overall creative execution.

    Key Clients: Maybelline NY, Essie Nail, Lindt Chocolate

  • October 2015 – May 2016

    • Directed the redesign of StriVectin’s flagship website, improving user experience and aligning with brand consistency.

    • Led e-commerce and digital campaign enhancements, ensuring high-quality execution and strong audience engagement.

  • May 2015 – October 2015

    • Designed impactful point-of-sale displays and packaging to elevate in-store brand presence across major retailers.

    • Collaborated with cross-functional teams to refine structures, graphic treatments, and layouts for optimized consumer engagement.

  • March 2013 – April 2015

    • Innovated social-first campaigns for global brands during the early evolution of social media advertising.

    • Designed impactful, shareable content across video, GIFs, and infographics tailored to emerging platforms.

    • Worked closely with strategy and media teams to optimize placements and content performance.

    • Directed shoots to ensure creative consistency across channels.

    Key Clients: Samsung, Chrysler, CoverGirl, Olay, Vidal Sassoon, Kay Jewelers, P&G, Carlson Hotels, Apothic Wine

Resume

Currently residing in Boston, Massachusetts.

avm@alexismonette.com

Everything contained within this site, www.alexismonette.com, (except where notated in the footer) is the creative property of Alexis Monette.