Digital art direction working under the Creative Director. Artistic lead for all digital initiatives (email, web, advertising, social). Collaborated with web, marketing, operations and outside vendor teams to ensure requirements and recommendations are fulfilled. Lead designer for re-launch of flagship website. Art-directed photoshoots from pitch to approval (choosing talent, budget, preparation, on-site art direction with photographer and stylist, and file approval.) Supervised and delegated freelancer work-loads. Designed emails, digital in-store merchandising, digital ads, and all misc. digital assets. Completed photo retouching on products shots, beauty visuals, and textures. Executed design in U.S. and global markets. Accounts included Sephora, Ulta, Macy’s, Lord & Taylor, Beauty Brands and Saks. 

PREVIOUS POSITION - FREELANCE JUNIOR DESIGNER

Assisted in design of all in-store creative and merchandising, presentation materials, direct mail, print ads and digital assets under the supervision of the senior designer and creative director. Collaborated with marketing, operations and outside vendors to ensure all requirements and recommendations are fulfilled. Completed photo retouching on product and beauty images.