Radisson Hotel Group social — Country Inn & Suites, Park Plaza, and the portfolio of brands under the Carlson umbrella. Art direction for in-house social content when hotel marketing was still figuring out what digital hospitality looked like.
The focus was on polished, on-brand visuals that reinforced the group’s reputation for quality, comfort, and modern travel. Work included designing and adapting social media assets, ensuring consistency across platforms while maintaining the brand’s refined, approachable aesthetic.
Completed 2013–2015
As Digital Art Director at Ignite Social Media, I art-directed in-house social content across the Carlson portfolio — Country Inn & Suites, Park Plaza, and the Radisson family of brands — back when hotel marketing was still working out what digital hospitality should look and feel like.
I designed and adapted the social assets myself, holding each brand's refined-but-approachable look consistent across platforms so the work reinforced the group's reputation for quality, comfort, and modern travel.