Vidal Sassoon’s legacy of precision and craftsmanship, translated into social content.
Vidal Sassoon brought its legacy of precision and craftsmanship into social content creation. The goal: make content feel as precise and deliberate as the brand’s legacy — classic styling with a fresh, modern approach.
Art direction, photography, and custom illustrations highlighted the movement, structure, and artistry of hair design. Clean layouts and sharp compositions balanced technical precision with a bold creative edge, making the brand’s expertise feel relevant for digital platforms.
Completed 2013–2015
As Digital Art Director at Ignite Social Media, I art-directed Vidal Sassoon's social to make the brand's legacy of precision and craftsmanship feel as precise and deliberate online as it always had in the salon — classic styling, modern approach.
I led art direction, photography, and custom illustrations that highlighted the movement, structure, and artistry of hair design, using clean layouts and sharp compositions to keep technical precision and creative edge in balance.