Ivory Soap refresh for the digital era — new logo, airy aesthetic, minimalism with pops of color.
Ivory was one of P&G’s oldest brands moving into the digital-first era. The brief: refresh the brand for social without breaking its heritage of clean simplicity.
The visuals used pops of color, minimal layouts, and a light, airy aesthetic — fresh but recognizable. A balance of clean design with subtle color moves the brand forward while keeping it approachable.
Completed 2013–2015
As Digital Art Director at Ignite Social Media, I art-directed the refresh that carried Ivory — one of P&G's oldest brands — into the digital-first era, modernizing it for social without breaking its heritage of clean simplicity.
I built the look around a new logo, minimal layouts, pops of color, and a light, airy aesthetic — fresh but still recognizable — so the brand could move forward while staying approachable.