Brand Development

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IndependentFreelanceBrand Development

A set of freelance identity projects — spraypaint & mascara, The Fanslator, Vape Sister. Small brands, sharp marks, made in the gaps between day-job work.

Overview

Helping creatives define their identity is at the center of my work.

From logos and brand systems to websites and strategy, I work with small businesses, independent artists, and creative entrepreneurs to bring their vision into focus. Branding should feel intentional—clear, striking, and aligned with the person behind it.

Each project is a mix of ideation, design, storytelling, and strategy, making sure they have the tools to present their work with confidence and connect with the right audience.

Spraypaint & Mascara

At a Glance

At a glance.

Client

Independent

Spraypaint & Mascara, The Fanslator, Vape Sister.

Year

Ongoing

Creative Consultant & Mentor, 2012–Present.

Role

Founder / Designer

Freelance — solo across the stack.

Scope

Brand Development

Identity, web, strategy.

Deliverables

Logos + brand systems + sites

Ideation, design, storytelling, strategy.

Engagement

Freelance

Independent practice.

The Fanslator

Vape Sister

My Role

Identity work, made in the gaps.

This is my freelance practice as a Creative Consultant & Mentor — working solo, across logos, brand systems, websites, and strategy, for small businesses, independent artists, and creative entrepreneurs.

Credits

Independent

Alexis MonetteFounder / Designer

Client

Independent