Kay Jewelers + Jared — love, commitment, celebration. Social content balancing warmth and sophistication, made in-house from self-shot imagery, selected stock, and brand assets.
Social content highlighted the significance of jewelry in marking life’s biggest moments—proposals, anniversaries, and everyday expressions of love. All content was created in-house, including photography and design using a mix of self-shot imagery, selected stock, and existing brand assets.
Completed 2013–2015
As Digital Art Director at Ignite Social Media, I art-directed social for Kay Jewelers and Jared, building content around the moments jewelry marks — proposals, anniversaries, and everyday expressions of love. The balance I held: aspirational enough to feel like a milestone, personal enough to feel like yours.
Everything was created in-house, including photography. I worked from a mix of self-shot imagery, selected stock, and existing brand assets to keep each piece cohesive across the feed.