Ivory Soap

ART DIRECTION

As brands navigated the early days of digital-first marketing, Ivory introduced a new logo and refreshed branding to stay relevant while holding onto its heritage of clean simplicity. The goal was to modernize without losing the familiarity that made it a household name.

The visuals used pops of color, minimal layouts, and a light, airy aesthetic, creating a look that felt fresh yet recognizable. A balance of clean design with subtle pops of color helped transition the brand into a new space while keeping it approachable.

This refresh marked Ivory’s evolution into the digital era, ensuring it remained a trusted staple while adapting to changing consumer expectations.