Vidal Sassoon

ART DIRECTION

Beauty and haircare brands were expanding into social media content creation. Vidal Sassoon brought its legacy of precision and craftsmanship into the digital space while maintaining the creativity and timeless sophistication that defined them. The goal was to create content that felt as elevated and intentional as the their legacy, blending classic styling with a fresh, modern approach.

All visuals were created in-house, sourced from brand assets, or carefully selected from stock, ensuring a polished and cohesive aesthetic. We combined art direction, photography, and custom illustrations to highlight the movement, structure, and artistry of hair design. Clean layouts and sharp compositions balanced technical precision with a bold creative edge, making the brand’s expertise feel relevant and engaging for digital platforms. This work proved to the brand that professional expertise, artistry, and classic beauty could thrive in a new era of content creation.