Kay + Jared Jewelers

ART DIRECTION

Timeless, elegant, and emotionally driven, Kay and Jared Jewelers needed a content approach that spoke to love, commitment, and celebration. Social content highlighted the significance of jewelry in marking life’s biggest moments—proposals, anniversaries, and everyday expressions of love.

All content was created in-house, including photography and design using a mix of self-shot imagery, curated stock, and existing brand assets. A balance of warmth and sophistication shaped the visuals, ensuring each piece felt aspirational while remaining personal and relatable.