Samsung

ART DIRECTION

Before content creators shaped brand narratives, Samsung was defining its own presence on social media. This was the early stage of digital brand storytelling, when brands were learning how to connect with audiences in real time, and every piece of content needed to feel polished, engaging, and on-brand.

Handling art direction, design, and execution, the focus was on creating sleek, high-quality visuals that reflected Samsung’s innovation and premium aesthetic while translating complex technology into visually compelling, easy-to-digest content. This work helped lay the foundation for Samsung’s future in social media marketing, proving that a tech giant could feel accessible, relevant, and visually driven in an evolving digital landscape.