Alexis Monette

AI ETHICS

UWG Inc.AI Strategy + GovernancePolicy · Training · Compliance2025 → present

Lead UWG Inc.’s AI program: strategy and governance, the working policy and compliance framework, training for every department, the approved-tools and AI tagging systems, the biweekly governance meetings, and the operations platform that replaced Workfront.

Lead UWG’s AI Strategy & Governance. Authored the UWG Working Policy on Artificial Intelligence (May 2025, 20 pages). Designed the compliance framework. Facilitated the 2026 training sessions with Amilcar Priestley on Legal & Compliance. Run the biweekly governance meetings and maintain the tools protocols that keep the work compliant.


At a glance.

The agency’s AI program, from the policy to the meeting that keeps it current.

Role
AI Strategy & Governance Lead
The agency-wide AI program, 2025 to now.
Policy
UWG Working Policy on AI
Authored May 2025. 20 pages, adopted across every department.
Training
2 sessions
Delivered in 2026.
Framework
The Human Edge
Co-authored November 2025, drawing on Harvard’s AGENT framework.
Co-lead
Amilcar Priestley
Legal & Compliance, throughout.

How the program runs.

Every new tool and every new use goes through the same cycle, and nothing stays approved without being looked at again.

HOW A NEW TOOL OR USE MOVES THROUGH THE PROGRAM01proposeda team brings a newtool or a new use02reviewedthe biweekly meeting:Creative, Legal,Strategy and Ops03decidedapproved, gated, ornot approved, withthe reason recorded04in useinside the policy andthe review ladder05loggeddisclosure trackingrecords where AI wasusedevery tool on the approved and gated lists is reviewed again each cycle
01
proposed
a team brings a new tool or a new use
↓
02
reviewed
the biweekly meeting: Creative, Legal, Strategy and Ops
↓
03
decided
approved, gated, or not approved, with the reason recorded
↓
04
in use
inside the policy and the review ladder
↓
05
logged
disclosure tracking records where AI was used
↺

every tool on the approved and gated lists is reviewed again each cycle

Three checks before anything ships.

AI-assisted creative work passes three reviews in order. It ships only when it clears all three.

  1. Legalrights, confidentiality, disclosure
  2. Brandthe client’s standards
  3. Cultural authenticityright for the people it represents
  4. Shipsonly after all three

The documents behind it.

Four pieces of writing hold the program together.

The policy

UWG Working Policy on Artificial Intelligence

Acceptable use, compliance boundaries, approval routing, client confidentiality and model selection. May 2025, 20 pages.

The compliance framework

The review ladder

The checks every piece of AI-assisted creative passes before it ships.

The curriculum

Two training sessions

What to use, what not to, how to verify and how to log, taught to every department.

The framework

The Human Edge

Co-authored in November 2025, drawing on Harvard’s AGENT framework.

UWG works in a high-context, multicultural, legally sensitive, fast-moving creative environment. AI changes what ships, what’s safe to ship, and what gets called authentic. Someone has to set the ground rules before that question becomes a crisis.


The policy, the training, the tagging, the review ladder — these exist so every creative team can use AI without compromising the craft, the culture, or the client. That’s the whole job.

The agency, recognised.

The AI and innovation work is part of the agency’s year.

2026Ad Age Multicultural Agency of the Year, UWG Inc.
2026Ad Age A-List honoree, UWG Inc.
Mar 2026Featured on UWG Inc.’s Instagram for Women’s History Month.

UWG Inc.

  • Alexis MonetteAI Strategy & Governance Lead: policy, compliance framework, training, governance
  • Amilcar PriestleyLegal & Compliance, co-lead