An event, a method and a binder that Alannah Larson and I made for ALACHROMA: consultations where the stylist and the client build the look together. One model, two artists, a room in Keene, New Hampshire.
UNSCRIPTED turns a hair consultation from a script into something the stylist and the client build together. Alannah Larson and I made it for ALACHROMA and ran it at Wicked Hair Company in Keene, New Hampshire: one model, two artists and a room full of ideas, with a binder as the shared reference everyone took home.
The teaser, the box tease and the story films that ran in the weeks before the event: what Unscripted is, the two logos, the collaboration, the ticket, the stickers and the bag.
The key visuals and posts that sold the event.
Six posts, one object each: the swag bag, the bottle, the lock, the cut, the drip and the box.
The binder holds the method in three parts: Make Sh*t Up, the case for co-creating the look instead of reading from a script; Color Theory, a primer on the wheel, harmony and intensity; and the consultation prompts the stylist and the client work through together.
The giveaway that ran with the event: the films, the sticker page, the “You Inspire Me” card and the giveaway post.
I led the creative strategy, and made the brand, the films, the campaign, the carousel and the binder, and coordinated the event. Alannah and I built UNSCRIPTED together from the first idea: it is her method and her room, and my job was to give it a name, a look and a form other stylists can use.