Tattoo Brow Ink Pen

Tattoo Ink Pen brought microblade-inspired precision to the mass market with a micro-fork tip that created fine, hair-like strokes and a long-lasting brow look.

Originally a breakthrough in Asia, this innovation was new to most consumers in the U.S., and the campaign needed to make the technology clear while reinforcing how easy it was to use.

Building on the shadow play and bold aesthetic of the Tattoo Brow franchise, the campaign introduced a sleeker, more technical vibe to match the sharp precision of the pen.

As Senior Art Director at GOTHAM (Beauty@Gotham), I led the Tattoo Brow Ink Pen's global 360 — global 360 art direction and lead designer for layout and all graphics — with the support of the Creative Director and production team. The pen brought microblade-inspired precision, a micro-fork tip drawing fine, hair-like strokes, to the mass market.

The innovation was a breakthrough in Asia but new to most U.S. consumers, so the creative had to make the technology clear while reinforcing how easy it was to use. I built on the franchise's shadow play and bold aesthetic, with cleaner, more technical, graphic visuals mirroring the marks the product made. It became a major success — U.S. brands made dupes — and started a national trend.