Tattoo Brow Ink Pen

Tattoo Ink Pen brought microblade-inspired precision to the mass market with a micro-fork tip that created fine, hair-like strokes and a long-lasting brow look.

Originally a breakthrough in Asia, this innovation was new to most consumers in the U.S., and the campaign needed to make the technology clear while reinforcing how easy it was to use.

Building on the shadow play and bold aesthetic of the Tattoo Brow franchise, the campaign introduced a sleeker, more technical vibe to match the sharp precision of the pen.

Senior Art Director at GOTHAM (Beauty@Gotham), leading the Tattoo Brow Ink Pen’s global 360 — art direction and lead design for every layout and graphic — with the Creative Director and production team behind it.

The pen made marks, so the visuals did too: cleaner, more technical and more graphic than the rest of the franchise, mirroring the strokes the product drew. It became a major success. U.S. brands made dupes, and the launch started a national trend.