Disney's Electric Parade and Chinese New Year share the same source material — lights, motion, celebration filling the night. The collection merged both worlds.
Only one live beauty shot on the whole campaign. The rest was CGI. The animation had to do the work — colors shifting like parade floats, light bouncing like fireworks, makeup infused with the magic of the moment. We translated Disney and CNY into something bold, playful, and cinematic. For a Disney fan, this was the kind of assignment that doesn't come around often.
