Lead Creative on StriVectin’s digital program — email, e-comm, and web. Rebuilt the brand’s digital presence around professional expertise translated for modern content behavior.
The flagship website was redesigned to improve user experience, conversion pathways, and brand consistency, ensuring it could support both skincare and the expansion into haircare.
StriVectin’s unique position between cosmetic innovation and pharmaceutical science required a digital experience that balanced both worlds while remaining visually compelling and consumer-friendly.
Completed 2015–2016
As Senior Digital Designer at StriVectin and Lead Creative on its web initiatives — email, e-comm, and web — I rebuilt the brand's digital presence around its professional expertise, translated for how people actually behave with content now.
I led the flagship website redesign for user experience, conversion pathways, and brand consistency, so it could cover both skincare and the expansion into haircare while balancing StriVectin's spot between cosmetic innovation and pharmaceutical science. I also directed photo shoots to produce visuals aligned with the refreshed identity.