A nail-polish pour, styled as still-life. The bottle of Retro Revival 2 becomes the protagonist — one object, one signature move (the pour), composed, retouched, and brought to print as the season’s signal.
Creative development and design for Essie’s Retro Revival 2 at Gotham / Beauty@Gotham. Worked with the Creative Director to settle on the bottle as the single subject, then composed the signature pour of polish falling from the bottle — the moment the color reads as liquid.
Took the asset through preliminary retouching, then led and approved all detailed retouching and mechanicals through to release.
Completed 2017
Senior Art Director at Beauty@Gotham on Retro Revival 2. The campaign lived on one image — the pour — so the job was making sure every version of it was right, from preliminary retouching through final mechanicals, each round mine to lead and approve.