A nail-polish pour, styled as still-life. The bottle of Retro Revival 2 becomes the protagonist — one object, one signature move (the pour), composed, retouched, and brought to print as the season’s signal.
Creative development and design for Essie’s Retro Revival 2 at Gotham / Beauty@Gotham. Worked with the Creative Director to land the hero object, then composed the signature pour of polish falling from the bottle — the moment the color reads as liquid.
Took the asset through preliminary retouching, then led and approved all detailed retouching and mechanicals through to release.
Completed 2016–2017
At GOTHAM (Beauty@Gotham), I led creative development and design for Essie's Retro Revival 2. Working with the Creative Director, I landed the hero object and composed the signature pour — the moment the color reads as liquid falling from the bottle.
I took the asset through preliminary retouching, then led and approved all detailed retouching and mechanicals through to release. Nothing went out the door without passing through me.