Apothic Wine

ART DIRECTION

A brand unlike any other in the wine industry at the time, Apothic Wine embraced dark, moody, and sexy storytelling when most competitors played it safe. Social content reflected this bold identity, using deep blacks, rich reds, and shadowed textures to create a cinematic, mysterious aesthetic.

All content was created in-house, from product photography to visual design and curated stock integration, ensuring a seamless and cohesive brand presence. At a time when wine marketing was still traditional and restrained, Apothic stood out as the rule-breaker, making wine feel sexy, daring, and unexpected.