Absolut’s invitation-only brunch in Atlanta — a hospitality moment for partners already in business with the brand, not a consumer activation. I directed the creative, propped the room and ran the production budget.
The key visual system did the work a stakeholder room needs: warm, saturated, unmistakably Absolut, and built around a single model and a gradient field rather than event dressing. Espresso martini and Absolut Vanilia in frame, the line set large, the brand signed small.
Linda Day, Associate Creative Director in UWG’s Atlanta office, hosted. The footage from the day became a sizzle for Pernod’s global team that September.
Creative Director. I made the concept art and worked the plan with the team, then sent Linda on site to tour the brunches with management so the look was built from what those rooms actually were. Six key visuals across gradient and curtain variants, plus the sizzle cut. The events themselves ran without us in the room.
Completed July 2024
I led the creative direction and worked the event itself — propping the tables, placing the room, and managing the money against the plan.