MARVEL × MNY

The Maybelline × Marvel collection fused Marvel hero signatures with Maybelline's iconic products. As a comic-book fan, this was the assignment.

Each product embodied a hero's strength — speed, precision, endurance — turning everyday makeup into something cinematic. We leaned into Marvel's epic storytelling, down to reviving the Maybelline Whisper — the signature sound effect that had been shelved for a decade. Products were treated like supernatural forces: forged elsewhere, falling from the sky, landing in New York, waiting to be claimed.

Lead creative for the Maybelline × Marvel collaboration — Global 360 art direction from concept through execution with the creative, strategy and production teams.

That meant lead design across every layout and graphic, and casting with production. On set, creative lead under the CD, directing the makeup, hair and fashion looks. After the shoot, the CGI build, then retouching, mechanicals, video transfers, film color grading, finishing and sound design, through to the final digital and e-commerce assets.