The Maybelline × Marvel collection fused Marvel hero signatures with Maybelline's iconic products. As a comic-book fan, this was the assignment.
Each product embodied a hero's strength — speed, precision, endurance — turning everyday makeup into something cinematic. We leaned into Marvel's epic storytelling, down to reviving the Maybelline Whisper — the signature sound effect that had been shelved for a decade. Products were treated like supernatural forces: forged elsewhere, falling from the sky, landing in New York, waiting to be claimed.
