HBCU 23

HBCUs are engines of Black excellence. That insight was the backbone of Ford's 2023 HBCU Tour — the framing the work was built to carry.

Ford committed $10,000 to each participating school (Alabama A&M, Alabama State and Hampton, $30,000 in total) — Alabama A&M, Alabama State, and Hampton — donated to the department the student body voted for. Books, meal plans, tech upgrades: students decided. The mechanism: vote at hbcuford.com, click your school, click your department. One vote per person, 9/21/23 → 11/4/23.

The program ran across OLA banners (300×250, 320×50, 728×90, 300×600, 970×250), RTH Newsletter (Road to Homecoming), sweepstakes mechanics, experiential presence, and the master creative deck. Hashtag: #FORDHBCU.

The on-the-ground sizzle from Ford’s HBCU 2023 activation. Accelerating Brilliance — game days, tailgates, student ambassadors, cultural moments captured as one piece.

The Ford House on campus: the vehicles, the games, the merch and the students who came through.

The key visual the program was built on, and the pages that carried it to each school, the sweepstakes and social.

Display banners, leaderboards and the broadcast frame.

Rock the Campus grew out of Accelerating Brilliance. Made with Rock the Bells, it took the HBCU platform from the tour into a content series that treated music and education as one heritage, told through hip-hop, including an episode with 2 Chainz at Alabama State University.

Creative Director — led OLA master design, sweepstakes creative, and the identity lockup for the program.

Oversaw the master deck as the through-line between OLA, sweepstakes, and experiential. Kept the visual system tight across formats so the program read as one.