Ford Explorer reframed around Black women as trailblazers. Dare to Discover turns BlueCruise — the hands-free driving tech — into cultural momentum: when the car can carry you, discovery is what’s left to do. We handed the pen to the right source: a Black director, a Black-led production house, the people whose lives the campaign was about.
Ford's 2025 Explorer refresh, made and launched in 2024 — a national 360 campaign aimed at Black women. The hook: BlueCruise, Ford's hands-free driving tech, turned into a permission slip. When the car carries you, what's left to do is go discover something.
The Explorer became the vessel for her discovery, positioned to support her ambitions and carry her toward what she chooses to pursue. Family, friends, a future she defines on her own terms — the SUV held all of it.
Stills — pick in the curator.
Completed 2024 · for 2025 MY
Made in 2024 for the 2025 Explorer refresh. Directed by B. Monet with Quriosity Productions. Ran creative direction end to end — from choosing the director and production house through to sound design.
A campaign for Black women has to be made by people who live that experience — otherwise it's a performance. Built the creative stack around that rule: B. Monet directing, Quriosity Productions producing. Black-led by design.
Led the copy and creative team through concept, partner selection, shoot, and post. Acted as the through-line between client, creative, strategy, and production so nothing got lost in translation.
Full post supervision: retouching, mechanicals, video transfers, film color-grading, finishing, and sound design. Every frame and every second of audio went through me before it went out the door.