The Colossal Big Shot Mascara
DIGITAL FILM
DIGITAL STILLS
"LASH LIKE A BOSS" CUT
"MIC DROP" CUT
DETAILS
Global digital art direction for Maybelline NY. Led concept creation and visual execution of all static + motion pieces for Colossal Big Shot Mascara under Executive Creative Director. Supervised Jr Art Director in creation of static assets. Developed channel-specific engagement imagery, videos, GIFs, etc. Designed and organized dossier deck, partnering with strategy team. Responsible for casting talent (models, director). Supervised video and print shoots with CD. Led makeup, hair + fashion looks with world-renowned team. Responsible for briefing and approving any retouching; as well as monitoring video transfers, finishing, and sound design. Guided outside agencies, producers, directors, and designers to ensure the product's "reason to believe" + visual theme are consistent, strong, and striking.
© Everything above on this page is creative property of Maybelline NY + L'Oreal + Beauty@Gotham
The work was completed while at Beauty@Gotham.