Strivectin

ART DIRECTION, DIGITAL + WEB DESIGN

As Lead Creative on all web initiatives for StriVectin, the focus was on redefining its digital presence, optimizing e-commerce, and launching its haircare line. The flagship website was redesigned to improve user experience, conversion pathways, and brand consistency, ensuring it could support both skincare and the expansion into haircare.

StriVectin’s unique position between cosmetic innovation and pharmaceutical science required a digital experience that balanced both worlds while remaining visually compelling and consumer-friendly. Leading website design and strategy and directing photo shoots to create high-quality visuals that aligned with the refreshed brand identity and strengthened product storytelling. This work positioned the brand for growth beyond skincare, reinforcing its presence in the competitive haircare space and ensuring a seamless, engaging experience across all platforms.