Disney X MNY Electric Parade Collection
The Electric Parade Collection
Disney’s Electric Parade and Chinese New Year are made of magic: lights, motion, and celebration filling the night. This collection merged both worlds. With only one beauty shot and the rest executed in CGI, the challenge was to create a campaign that felt immersive and alive. The animation had to do the work—colors shifting like parade floats, light bouncing like fireworks, makeup infused with the magic of the moment. We translated the spirit of Disney and Chinese New Year into something bold, playful, and cinematic. For a Disney fan, this was the kind of project that doesn’t come around often.
KEY VISUAL
PRODUCT LAUNCH, ASIA
VIDEO
STILLS
DETAILS
Lead creative for the exclusive collaboration between Maybelline and Disney for the Chinese New Year 2020. Global 360 art direction. Created and executed concept from start to finish with the support of creative, strategy and production team. Lead designer for layout and all graphics. Worked with production to find and cast the right talent. Lead for all digital and e-commerce assets. Worked with production to bring idea to life in all mediums. Led makeup, hair + fashion look direction. Lead creative (under CD) on set. Oversaw CGI development. Responsible for leading and approving all retouching and mechanicals, monitoring video transfers, finishing, and sound design. Handled final formatting for a digital file releases.
Everything on this page is creative property of Gotham, Disney, Maybelline NY and L'Oreal.
The work was completed while at Gotham.