Tattoo Brow Ink Pen

Innovative precision that started a national trend.

Tattoo Ink Pen brought microblade-inspired precision to the mass market with a micro-fork tip that created fine, hair-like strokes and a long-lasting brow look. Originally a breakthrough in Asia, this innovation was new to most consumers in the U.S., and the campaign needed to make the technology clear while reinforcing how easy it was to use.

Building on the shadow play and bold aesthetic of the Tattoo Brow franchise, the campaign introduced a sleeker, more technical vibe to match the sharp precision of the pen. Clean, graphic visuals mirrored the marks the product made, emphasizing effortless application, control, and blendability.We developed the visual language, messaging, and execution, ensuring the campaign felt modern, elevated, and intuitive. The product became a major success, quickly influencing the market—leading to U.S. brands creating dupes, proving its impact and demand.

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