Lash Sensational Mascara
GLOBAL 360 CAMPAIGNS
Refreshing a classic mascara icon.
Lash Sensational was Maybelline’s best-selling mascara, known for delivering the full, fanned-out look that made it a staple in makeup bags everywhere. With lash serums gaining popularity, the next step was clear—introduce a boosting serum designed to complement the mascara and elevate results over time.
Christy Turlington was the face of Lash Sensational and remained at the center. The campaign refreshed the visuals while keeping the focus on the same mascara that built a legacy, now with a serum to enhance and extend the look over time. We ensured the launch felt modern and relevant while staying true to what made Lash Sensational a bestseller. This was about innovation meeting trust—bringing something new while reinforcing what made the original an icon.
KEY VISUAL
VIDEO
BOOSTING SERUM PRINT
BOOSTING SERUM VIDEO
DETAILS
Global 360 art direction. Created and executed concept from start to finish with the support of Creative Director and production team. Lead designer for layout and all graphics. Worked with production to bring idea to life in all mediums. Led makeup, hair + fashion look direction. Responsible for leading and approving all retouching and mechanicals, as well as supplemental casting, monitoring video transfers, finishing, and sound design.
Everything on this page is creative property of Gotham, Maybelline NY and L'Oreal.
The work was completed while at Gotham.