Alachroma Hair Artistry
BRAND DEVELOPMENT + DESIGN
Your individuality is your masterpiece.
ALACHROMA HAIR ARTISTRY was born out of a collaboration to help a gifted hair artist define her brand, voice, and marketing strategy. Together, we created a name, identity, and platform that celebrate individuality through alternative self-expression. Derived from “ALA” (of the) and “CHROMA” (color), the brand represents boldness, creativity, and empowerment for those navigating complex identities.
The mission was to build a space that gives people the freedom to define beauty on their own terms—a space where self-expression becomes an art form, and individuality is celebrated unapologetically. ALACHROMA empowers its audience to embrace their most authentic selves through creative exploration and representation. We continue to collaborate and expand the energy for those navigating complex journeys to express themselves freely and authentically.
BRAND IDENTITY
DETAILS
Partnered closely with the founder to refine her vision and translate it into a fully realized brand. Provided strategic guidance, creative input, and marketing expertise throughout the process. Created the name, ALACHROMA, as a reflection of the brand’s mission to empower through individuality and creativity. Designed the complete visual identity, including the logo, color palette, typography, and overall aesthetic, to capture the brand’s bold and empowering tone. Developed all copywriting for the website, social media, and marketing materials, ensuring the tone was vibrant, relatable, and aligned with the brand’s purpose. Designed and produced engaging social media content, crafting a cohesive voice and visual style to connect with the audience. Designed and developed a dynamic, user-friendly website that seamlessly communicated the brand’s story, values, and offerings while creating a visually immersive experience. Provided the founder with one-on-one guidance to align her business goals with the brand strategy. Advised on marketing plans, audience engagement, and social media growth to ensure long-term success.